Social Media Content | Blue Compass RV

The objective of this project was to develop compelling copy and engaging artwork for Blue Compass RV's Instagram account. Working closely with the Blue Compass account team, the social and creative team, and copywriter, Julia Lokay, we successfully crafted a series of captivating posts for the designated dates. The chosen dates were as follows: - Tuesday 7/4 - 4th of July: We celebrated Independence Day by designing a visually stunning post with a video that was captured by a person on our team, so that was different and fun! - Wednesday 7/5 - Definition Series: Introducing the "Definition Series," we produced visually appealing graphics coupled with thought-provoking copy to engage the audience in meaningful discussions related to RV life and its unique terminologies. - Friday 7/7 - Top 5 Lakes to RV this Summer: Recognizing the summer season, we compiled a list of the most breathtaking lakes ideal for RV enthusiasts. - Wednesday 7/12 - TSA vs. RV: In this post, we explored the differences between traveling with the TSA and traveling in an RV. We gave it a fun twist, and wanted to emphasize the ease of RVing vs. the tediousness of having to go through TSA. - Friday 7/14 - Hear something scary outside: Capitalizing on the thrill of the unknown, we crafted an intriguing and fun post that evoked a sense of mystery and excitement. - Monday 7/17 - Sunset Day: Centered around the captivating beauty of sunsets, we designed a visually captivating post that showcased awe-inspiring sunset views, encouraging the audience to share theirs with Blue Compass. - Thursday 7/27 - This is your sign: Concluding the campaign, we created a visually striking post with minimalistic artwork that served as a gentle reminder to the audience to seize opportunities, pursue their dreams, and embrace the RV lifestyle. - Monday 7/31 - Definition Series: similar to the 7/5 post, we produced visually appealing graphics coupled with thought-provoking copy to engage the audience in meaningful discussions related to RV life and its unique terminologies. Throughout the collaborative process, we thoroughly enjoyed working with the team, brainstorming content ideas, sourcing relevant stock images, conducting research, and crafting cute and clever copy. The result is a series of engaging and visually appealing Instagram posts. Hope you enjoy!