Spotify | Share the Beat
For my project focused on identifying and solving a company problem, I turned my attention to the renowned music streaming platform, Spotify. Recognizing the paradox that music, inherently meant to be shared, often remains personal, I embarked on a comprehensive research journey to uncover a solution that would bridge this gap. Understanding the power of a well-defined target audience, I meticulously studied the habits, preferences, and aspirations of music enthusiasts across various demographics. Armed with invaluable insights, I devised an integrated advertising campaign that aimed to foster a sense of community, connection, and shared experiences among Spotify users.