Rock in Rio | Rebranding
For this thrilling project, I immersed myself in the world of Rock In Rio, one of the most legendary music festivals worldwide. Drawing inspiration from its electrifying atmosphere and unparalleled energy, I embarked on a creative journey to develop a brand identity and an irresistible line of merchandise. Infused with the festival's rock and pop vibes, the branding captures the essence of Rock In Rio, blending bold typography, dynamic graphics, and vibrant colors. The logo exudes energy and excitement, inspired by the countless reflectors used at the concert. Items included in the merchandise: - Promotional poster. - Concert tickets. - VIP & STAFF credentials. - Advertising. - Merchandise items (hoodie & stickers).