ecOil | Branding & Social Media
ecOil by COMPASA is a sustainability initiative focused on recycling used cooking oils and converting them into biodiesel. The project aims to reduce environmental pollution and promote a circular economy in Paraguay. In this project, I was tasked with creating and designing the brand ecOil by COMPASA from the ground up. This involved developing a cohesive brand identity, including the logo, color scheme, and overall visual aesthetic. Additionally, I crafted engaging social media content to introduce and promote the brand, highlighting its mission and the environmental benefits of recycling used cooking oils. From informative captions to eye-catching infographics, I ensured that the brand’s message of sustainability and local support was effectively communicated to our audience. Because this project is based in Paraguay, all the social media content will be in Spanish.